Mad Skills Monday 026: James Letherby

Welcome to Mad Skills Monday, where we showcase top work from young creatives to bring some creative inspiration to beat the post-weekend blues. To mark half a year’s worth of amazing artists featured on our blog, here’s the top notch typography and branding of James Letherby.

Power tool: Magic Mouse, Muji Hex Pens
Power song: The White Stripes – Fell In Love With A Girl
Power snack: Jaffa Cakes

James is a designer who is supremely skilled in all things print, so much so that his redesign of Edwin A. Abbott’s novella Flatland earned him membership of the International Society of Typographic Designers during his BA studies in 2011. Shortly afterwards, his final major project wowed graphic designers everywhere by exploring the theme of touch and its links to curiosity. The final outcome was a 3D poster consisting of 176 paper pyramids with carefully placed text that can only be read when observed straight on.

ATYPE4_jletherby

ATYPE_jletherby

The poster was printed on GF Smith paper.

ATYPE2_jletherby

ATYPE3_jletherby

Graduation hasn’t stopped James from continuing to produce and share epic graphics. This includes logo design for BFX, the brand for Bournemouth University’s animation and visual arts festival. The final outcome was a logotype that allows students’ animation work to shine through.

When shown on screen, a moving image is shown inside the logo.

When shown on screen, a moving image is shown inside the logo.

The use of cut paper makes the logo also adaptive in print form.

The use of cut paper makes the logo also adaptive in print form.

James also created the brand identity for HEJ Coffee, a new coffee shop soon to open in Bermondsey which will hold art exhibitions in its very own gallery.

'Hej' translates to 'hi' in Swedish, as a reference to the brand's Nordic origin.

‘Hej’ translates to ‘hi’ in Swedish, as a reference to the brand’s Nordic origin.

James graduated from BA Graphic Design at Arts University Bournemouth and stayed in the city to work for branding agency The Global Group. He is now seeking new design adventures in Bristol so get in touch if you have a vacancy that needs filling! You can follow him all over the interwebs at his official website, Twitter, Behance and Pinterest.

Want us to show off your mad skills? We’re always looking for young creatives, students and graduates to showcase for our Monday feature, so send us an email with some samples or a portfolio link with the subject line “Mad Skills Monday” to team@shellsuitzombie.co.uk and we’ll check you out!

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