The Next Step: Don’t be a twat because you’ll only ever impress other twats (Interview with Ansel Neckles)

Ansel the Wise, aka Ansel Neckles, is one of the brains at Let’s Be Brief and twenty%extra. They Brand. They Market. They Advertise. They Teach. (They don’t make everyone say that.) If done correctly, with well-chosen tone of voice and poise, chatting to Ansel on a warm mid-week evening can leave you super motivated and positively fuzzy inside. He’s one of those. In the good name of sharing (and of course caring), he’s gathered his most motivating of words into sentences and then put those sentences into paragraphs which we’ve arranged by title. Whether you’re Ursula the Uncertain or Tony the Twat there’s something useful for you to eyeball.

For the Uncertain…

Know yourself and take pride in being yourself. The ‘industry’ is not a robot with legs and arms and a fiery head. It has no reeeaal idea of where it’s going – only knows where it’s been.

The ‘industry’ will be whatever you make it, because your views / opinions / new working practices will go on to define what that industry looks like in the years to come.

I would go as far as to say that your focus should not be the industry. Your focus should be the purpose of your industry i.e. the value of the work you create.

For the Confident…

I’ll give you three things you shouldn’t do: don’t rest on your laurels; don’t revert to the ‘ego’; and don’t keep your mouth shut when you have something important to say.

For the Twat…

Don’t be a twat because you’ll only ever impress other twats.

For the Less Studious…

If you’re not treating your time as a student like a job, it will be ten times as hard to go out into the real world with a view to landing a real job. By that I don’t mean not having fun, I mean putting in the hard hours.

Apprenticeships / placements are a place to learn make mistakes and take risks, but you can learn, make mistakes and take risks anywhere if you’re brave enough.

It’s essential to gain experience full stop, but internship’s are equally about the people you meet along the way. What is most important in those environments is that you talk to people, learn from people and keep in contact with people you make good connections with. Network as they say, is your net worth. And ‘they’ ain’t lying.

We interviewed Kate Morross recently on LBB, and she was ‘working’ as a student. That meant both pushing herself with client work and busting her ass at university. That meant putting the hard hours. (see first paragraph for reference)

For the Ambitious…

Make yourself indispensible. Find problems and take it upon yourself to solve them. Define your job role by your daily initiative, because in many cases, work places know what they want, but they don’t always know what they need.

For the One With An Interview Tomorrow…

Reacquaint yourself with what’s happening in the world and what is of genuine interest to you. I once had an interview at an agency I really wanted to work at. I had done pretty well on the work / getting on cool with the boss front. Then I was asked what I found interesting, what I liked / had a passion for. My mind went completely blank I mumbled on about some inane ad I’d seen online which kind of made me appear as some blinkered ad monkey with no wider interests at all. It wasn’t my finest hour it must be said. Don’t ever let that happen to you boys and girls.